Our story

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Fashion has always been a part of me.

Since childhood, I have been fascinated by playing with colors, shapes, and styles. But it wasn't just about dressing nicely, it was a way to express yourself, have fun, and be yourself.

I was just 9 years old when I first sat down at my grandmother's old treadle sewing machine. The plan? Make me some pants.

At that time, everyone wore the famous "gaiters"... But, surprise, I didn't like them.

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So I decided to sew my own.

Very wide, very different. Sewing? Let's say it was more about enthusiasm than technique. Grandma used to say: "sewn with a hot needle". But you know what? I felt the happiest in the world. I was wearing something unique, made by me!

Life then took me on other paths. I was a flight attendant, I worked in international sales, I climbed the ladder of functions in multinational companies, but the spark of fashion that lived in me never went out.

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Therefore, when my son was born,

I started looking at fashion with fresh eyes. I wanted us to dress alike, to match each other, to reflect the special bond we had. But surprise! There was nothing. Nothing fun, nothing stylish, nothing that would work for both of us. The options were always the same. And the creativity? It was missing!

And it was at that time, during sleepless nights, suffering from acute mommy syndrome and under the influence of plenty of moonlight penetrating the windows, that an idea was born. An idea that gradually matured until it matured into a clear decision.

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Create a fashion brand for mothers and their children

(yes, boys and girls). A brand where everything matches, a brand that will be original, that has its own style and celebrates love, play and the connection between mothers and children through clothing.

Thus LuA was born. A dream that blends fabrics, stories, tenderness and expression of personality. Because fashion is not just about looking good, fashion is about connecting, sharing moments and creating memories.

Thank you for being here. This is just the beginning... and I'm excited to have you as part of this story. 💛🌙

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